Facebook for business – do you really need it?

Whether you are B2C or B2B there is a way to evaluate whether Facebook is for you. Here’s how to Continue reading →

The challenge for PR folk – delivering real value

There is one question you must be able to answer as a Comms Pro: ‘how do you measure your worth’! Continue reading →

The faceless community – leading through the darkness

Twitter can be a challenge, if you don’t understand ‘community’. If you don’t get it, you’re as good as blind Continue reading →

Planning for the best – to mitigate the worst

Managing a crisis depends on your ability to anticipate it. It’s not voodoo, it’s science, you just need to listen Continue reading →

Social media – the statistics that will frighten your CEO

Getting ‘social’ right, means not getting it wrong. This largely depends on you knowing where to begin. Here’s your map Continue reading →