The shift – from shaping perception to creating reality

Why Comms Pros are in the perfect position to advise the CEO on strategy. Do you have what it takes? Continue reading →

Crisis comms – how Social Media tools are your not-so-secret weapon

Do you know how to ensure social networks are your best defense against attack? It’s something you should have down Continue reading →

Why no-one takes you seriously – ‘authenticity’ the hidden pot of gold

Fostering ‘authenticity’ in professional communications is the quickest way to driving better outcomes because so few organisations actually do it Continue reading →

The truth of the matter – what you need in a Community Manager

‘Content strategy’ is of growing importance, so you absolutely must have the right kind of person running it for you Continue reading →

There’s already enough hot air out there – what it really means to be a Thought Leader

Advice you can take to the bank; how to create a vision that your business and market really buys into Continue reading →

Family feud – using social media to connect PR and Marketing

It’s the reason why 82 per cent of CMOs plan to increase their investment in social media in the next year Continue reading →