My name is Aaron Crowther. CommsPro.me is my Blog for all professionals interested in exploring communications strategy. In it I also spend a lot of time writing about what is happening in the world of social media – perhaps the most important change for individuals and organisations in the digital age.
You may notice the insignia ASComms – referring to my initials and the Consultancy I founded in 2011.
These musings are a blend of what I have read, what I have experienced, and what I believe. I try and glean from a variety of sources, so that material herein highlights the latest thinking from thought shapers in Australia, and around the world. I hope you enjoy the read!
More about me
With University Majors in Writing and Media Production, I began my career as a Journalist in 2000. After three years I transitioned into marketing with Post Graduate Studies in Business Administration and have since held a number of senior corporate communications roles.
I have experienced communications in a hands-on capacity at the front line in the media, as well as in management as an Editor. My corporate communications roles have engrained in me the importance of taking a holistic view of communications, internal, external and via multiple channels, in order to cultivate engaged communities. I have worked both client side and within an agency environment.
I’ve worked at Red Agency, Spectrum Group, EMC (Dell), Express Data (now Dicker Data), Canon, and as a journalist for APN News and Media, MonitorBusiness, and Printer Magazines. I have been published by B&T, on Mark Schaefer’s Blog – Grow, and by PR Week Asia. Today I am the Managing Director of integrated marketing agency Magnum & Co.