What colour are you?

How you can start using personality types to create more engaging content! It’s something you should consider if you haven’t. Continue reading →

Six posts you must read if you’re serious about Content Marketing

I was recently invited to be a Linkedin Publishing Contributor. Writing about Content Marketing seemed a pretty good place to start Continue reading →

Think you know PR? Think again

The pervasiveness of Social Media and Content Marketing have raised some big questions for Public Relations. It’s time we got to the bottom Continue reading →

The greatest skill in leadership

Lessons from Linkedin; the difference between leading a conversation and passive involvement is relational positioning, it’s inspired thinking worth applying  Continue reading →

Marketing’s shiny new thing – can Brand ‘Journalism’ succeed?

There’s a reason someone should have trademarked the profession – what you stand to lose from buying into the hype… Continue reading →